Hi there! I'm Sim Jun Han

A lead product designer who cares about crafting functional and beautiful designs that people enjoy.

For the past 10+ years, I designed end-to-end product experiences and led design teams in banking/fintech industry, for ADDX, GXS Bank, DBS Bank and iMoney. Experienced in design leadership, design systems and DesignOps. Now actively integrating AI into design and development workflow. Currently based in KL, Malaysia.

Now open for new opportunity.


Investor Portfolio — slide 1
Investor Portfolio — slide 2
Investor Portfolio — slide 3
Investor Portfolio — slide 4
Investor Portfolio — slide 5
Investor Portfolio — slide 6
Investor Portfolio — slide 7

Investor Portfolio

Enhanced to make tracking portfolio performance easier, whether it's on current portfolio holdings or all-time, giving insights to the investors on their profit or loss.

ADDX 2024–2025
Snapshot 2025 — slide 1
Snapshot 2025 — slide 2
Snapshot 2025 — slide 3

Snapshot 2025

Designed the "year-in-review" slideshow for active investors, a visualized way to look back to their portfolio performance for the year 2025.

ADDX 2025–2026
ADDX Landing — slide 1
ADDX Landing — slide 2
ADDX Landing — slide 3
ADDX Landing — slide 4
ADDX Landing — slide 5
ADDX Landing — slide 6

ADDX Landing Pages

Renewed ADDX website's key landing pages with streamlined storytelling and content, including Home, Inside ADDX, and Asset Classes.

ADDX 2025
GXS FlexiLoan — slide 1
GXS FlexiLoan — slide 2
GXS FlexiLoan — slide 3
GXS FlexiLoan — slide 4

GXS FlexiLoan

Led 0 → 1 design for FlexiLoan — the product issued over 100,000 loans in under a year and helped users save S$4 million in interest.

GXS 2022

Line screen halftone generator

Line screen halftone

Inspired by book cover of "Poor Charlie's Almanack", I vibe-coded a line screen halftone generator using Claude Code and Cursor.

Personal 2026
Font design work

Fonts

Designed and released free fonts with over 10,000 downloads to date, and continuing to explore type design with Glyphs 3.

Personal 2023–present

Sunny mode

A mood-based UI experiment exploring warm, sun-drenched color palettes and how emotional design can shift user experience.

Personal 2026


  • Started my career when IE6 was still the dominant browser.
  • First Apple device was iPod Touch first gen.
  • Avid runner with 9 marathons in the bag. Personal best was 3:18 in Osaka Marathon 2026.
  • Introvert.
  • With AI, I'm more excited than ever to be a designer.